Sigmund Freud, in his book The Interpretation of Dreams, calls dreams the "via regia" to the unconscious mind. Via Regia is translated as 'royal road' or 'king's road'. It is not a specific road, but a type of road—one that was usually owned or overseen by the rulers of an area. It was known as the most direct and unencumbered way to travel between two places. This is why Freud chose this term to represent what he saw as the direct connection between dreams and the mind’s hidden thoughts and desires.
I chose Via Regia as the name of my publishing company because I've always been interested in psychology and always liked that metaphor. Also, my two published books both deal with poker psychology so I wanted to choose a name that had a psychological association.