Sigmund Freud, in his book The Interpretation of Dreams, calls dreams the "via regia" to the unconscious mind. Via Regia is translated as 'royal road' or 'king's road'. It is not a specific road, but a type of road—one that was usually owned or overseen by the rulers of an area. It was known as the most direct and unencumbered way to travel between two places. This is why Freud chose the saying to represent what he saw as the direct connection between dreams and the mind’s hidden thoughts and desires.
Via Regia is the name of this company because we believe in the power of the unconscious mind. We publish content that seeks to uncover mysteries of psychology and the mind.